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Pay as you go is the a la carte version. You only pay for the emails you send, and just a penny or two each. It's a good plan if you have a small membership or don't email often. The subscription plan is kind of like an all-you-can eat buffet restaurant. You pay a fixed price per month it's cheaper if you mail often or to many people.
Many bulk email providers offer free or discounted service to nonprofit organizations, so check that out before you finalize your decision.
Autoresponder. Some of these email tools let you set up an autoresponder. That means you can program a series of emails to go out whenever people sign up. So if for example, somebody visits your website and signs up to receive notification of your upcoming bird watching or canoe trips, you could program a series of welcome messages to go out once per week for three weeks.
Database Integration. If you already have a database of some kind that you use to keep track of your members, you may be able to sync it up to your bulk email tool. These can be a little tricky to get the hang of, but can save you a lot of time in the long run.
But perhaps the most important advice is this: Take your time and think carefully about your needs. If you are serious about keeping your members happy, then you need to get serious about email. There's sure to be a bulk email tool on the market that you enjoy using, can afford, and will make it much easier to stay in touch with the people who care about your work.
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