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A Marketing Strategy To Build A Bond Free Download

At the core of the one-to-one relationship marketing concept is the desire to build brand loyalty and retain customers, often referred to as customer bonding or customer loyalty. Any direct marketer will tell you that the cost involved for maintaining an exciting customer is significantly lower than versus regaining lost customers as well as attracting new customers and leads. Whether we measure one-to-one customer bonding at a macro-level or a micro-level in terms of the branding synergys definition of brand loyalty, the results remains the same, existing customers are far cheaper to reach and have the potential to be more profitable, if the one-to-one marketing relationship are managed and maintained properly. In their book, Customer Bonding, Smith & Cross identify five stages of one-to-one customer bonding, creating an emaciated framework of this one-to-one relationship building. Download this eBook for free to get more information about this topic and see how you can improve your marketing strategies and improve your results from your marketing campaigns.

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