The branding and advertising industry is constantly challenged to produce advertisements that both attract the right clientele in a creative way as well as ensuring these clients actually buy the advertised products. So it brings us to the important question: What carries more weight, the level of creativity of the advertisement or the end result of the whole marketing campaign? It is important to know within a marketing strategy what the relationship and balance of these two elements is.
The best way to plot a path through the maze of a marketing strategy is to examine some of the popular definitions and perceptions of the specific marketing mix and planning process itself. It is widely and popularly held that a marketing strategy simply boils down to two questions...
At first glance this reduces the marketing strategy to a static and straight forward decision-making-process. For example, many marketers perceive strategic marketing planning as a function in opposition to the creative process, asserting that there are in essence two broad advertising decisions that take place...
At its broadest level this may be held to be true and in fact opens the somewhat tautology nature versus to nurture debate of which is the more critical element, creative or media?
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Tags: advertising, advertisement, advertisements, marketing, marketing strategy, networking, multi level marketing, branding, promoting, leads, free traffic, mentoring, coaching, marketing training, advertising training, network marketing
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