Branding is a great way not just to distribute products or a specific service, but it also a great way to build long lasting relationships with our consumers. It is this relationship that will ensure at the end consumers will continue to buy from you as a marketer or go to the competitor. Mass communication itself is a great means to expand, build and maintain this crucial relationship.
Today within our society, each mass communication and marketing medium serves a variety of roles, which contributes and shapes the content of the medium itself.
The HUB communication model, developed by Hiebert, Ungurait and Bohn and illustrated in this Ebook, identifies six important tasks or categories of mass communication content.
As marketers we are of course more particularly concern with the role of the media industry as vehicles for branding and advertisements. The inherent capability of a medium to entertain, inform or educate is of significance only in terms of its ability to attract an audience. This audience will provide an editorial environment which will increase the probability that the creative message is understood, less noise and more meaning, and acted upon, referred to as feedback, or at least be supportive of the creative message, the advertisement.
Download this EBook for free to get more information about this topic and see how you can improve your marketing strategies and improve your results from your marketing campaigns.
Tags: advertising, advertisement, advertisements, marketing, marketing strategy, networking, multi level marketing, branding, promoting, leads, free traffic, mentoring, coaching, marketing training, advertising training, network marketing
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