There are various ways which network or referral marketer can use to identify their target market and do their branding aim at them with precise advertisement messages. If there is no clear understanding or limited knowledge of the target market, it will cause the branding efforts to be in vain and have little to no results. But by implementing the correct techniques towards gaining better knowledge of the target market, the marketer can ensure the objective will be reach as it is set out in the marketing strategy.
No marketing strategy will provide a perfect match with the target market and the essential challenge for the networking and referral marketer boils down to minimizing and advertising “wastageâ€. Advertising wastage can be considered as advertising space bought and used as planned but it is aimed at the wrong audience, or just off target in regards to the respective products advertised – or in other words – it can be compared to a telescope that is facing in the right direction but the telescope itself is out of focus and there is no clear vision of the target.
One of the ways the market planner can minimize and manage this advertising wastage problem is by using marketing weightings; in effect creating secondary and even tertiary targets markets. These weightings are often expressed in the form of an index as part of the marketing strategy, which expresses the relative value attributed to each segment. And by identifying these other segments will help you identifying and clarify your main target market and thus “fine tune your telescope†for your branding objectives.
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Tags: advertising, advertisement, advertisements, marketing, marketing strategy, networking, multi level marketing, branding, marketing plan, direct marketing, marketing training, advertising training, network marketing
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