The concept of branding and advertisements are based on the skill to communicate correctly in order for the marketing strategy to deliver new and continuous customers. In order to advertise correctly you have to first understand the communication process itself.
Characteristically, all communication will eventually have an effect. Even if it has no effect, that itself is a message back to the initiator. Therefore it is our responsibility as the primary communicator in the form as MLM and advertisers to ensure the effect is the desired one from the start of the communication process when we place an advertisement.
The effect of any communication is usually measured in terms of the success, or otherwise, transfer of information or meaning from its source to the recipient. Meaning in any communication is interpreted in terms of the inter-subjective criteria of the participants. Inter-subjectivity may be described as the understanding which arises from the process of expression and interpretation of messages. More simply stated, this means that the medium of communication become more than just a vehicle of unidirectional information transfer but a means by which mutual attitudes are expressed, and the relationship between source and recipient fully explored.
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Tags: advertising, advertisement, advertisements, marketing, marketing strategy, networking, multi level marketing, branding, promoting, leads, free traffic, mentoring, coaching, marketing training, advertising training, network marketing
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