Many databases claim to consist of valid information which is also reliable for the strategic marketing planners to use in compiling their marketing strategy. But just how do you know if the information is reliable and valid for your current target market? Other than using the W-plan, the marketing planner can use some basic questions to test the reliability and validity of the database’s information.
The strategic marketing planner relay greatly on the information that is available to help understand and identify their target market accurately. But with an ever changing advertising market, influenced by local, national and global events, the challenge lies in acquiring information that is applicable for our market today. By knowing the basics steps it would be easier to track down the databases with this information we can utilize in our marketing strategies.
Like a discipline, proper and strategic marketing planning is well offered by a number of extensive, well built research databases. The difficulties facing the strategic marketing planner in connection with this is less among finding information, but instead of determining which details are both relevant and reliable.
All research studies are problematic, for the simple reason that it is merely a representation of reality, not reality itself. Over declaring, generating more, being more youthful, being better educated, being politically correct, is a common phenomenon in research worldwide. How frequently have political opinion polls been overturned in the polling booth itself? Are we able to really remember with complete precision whether we'd read a copy of Time magazine in the past several weeks... or was that New York Times or the Time Square Journal...
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Tags: advertising, advertisement, advertisements, marketing, marketing strategy, networking, multi level marketing, branding, marketing plan, direct marketing, marketing training, advertising training, network marketing
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