All communication is intended to be a two-way communication channel. It is Feedback, from the target market, that determines if the meaning of the message, or advertisement, is perceived correctly in spite of the external noise in the marketing mix.
The post war years were characterised by a preoccupation with propaganda and the media were primarily used as it main channel of communication. But nowadays the media are freer and used as a two way communication channel. This is evident within the marketing and branding industry, since advertisements in this millennium are, or rather should be, anything but propaganda.
Feedback became and established itself as a central concept in the marketing mix and strategy, which differentiates these two orientations. Feedback requires commitment from all marketers to invite involvement and creative interaction from their target marketed consumers within their overall marketing strategy and mix. This commitment from the advertiser is a measure of his recognition that consumers are becoming increasingly educated and sophisticated in their ability to process commercial advertising messages more effectively. Thereafter the consumer has the ability to express his or her impression of the message received back to the initial sender of the advertisement.
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Tags: advertising, advertisement, advertisements, marketing, marketing strategy, networking, multi level marketing, branding, promoting, leads, free traffic, mentoring, coaching, marketing training, advertising training, network marketing
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