How will your branding and marketing campaign change if you can identify the noise that influences the outcome of each one of your advertisements? In this article we look at what is this noise and how we can identify it in order to avoid it. Once you are able to identify these factors it will help to let your advertisement stand out from others.
Close to the end of the previous article we established that within the communication process, noise is part of the process and the function of the disruptive potential of the circumstances under which the communication takes place. This orientation is clearly reflected in the Shannon & Weaver’s Mathematical model of 1949.
As a technician with the Bell Telephone Laboratory, Shannon was primarily concerned with two key concepts ... noise and signal. Although his focus was primarily on the mechanical parameters governing communication, he inadvertently shed some light on several crucial advertising paradigms while seeking to answer two critical questions...
Further Shannon highlighted the challenges in this era of marketing strategies ... to find the right medium to fully realise the communications objectives and creative potential of a given advertisement. Although this was conceived in terms of technological information theory, the Shannon & Weavers Model has been widely applied to the study of human communication.
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Tags: advertising, advertisement, advertisements, marketing, marketing strategy, networking, multi level marketing, branding, promoting, leads, free traffic, mentoring, coaching, marketing training, advertising training, network marketing
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