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The relationship between the manufacturer and supplier with their target group is primarily the responsibility of the branding agent and the advertisements they place in the market mix. Maintaining this responsibility is at the end of the day the decisive factor for clients if they will continue to buy and use the products or services of the supplier. In the case of branding, the objective is to build a relationship between the consumer and the marketer for the manufacture’s products and services. As mlms we need to judge the success or failure of our advertisements in terms of its contribution to this process. A good marketing mix and strategy will navigate on the basis of a set of charts which represent the latest in branding and media technology and intelligence, but will be anchored within the parameters of our specific marketing strategy and advertisement’s objectives. Dr Simon Broadbent in his definitive work of branding, Spending Advertising Money, describes the broad relationship between the four main participants in the branding process. Download this EBook for free to get more information about this topic and see how you can improve your marketing strategies and improve your results from your marketing campaigns.

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