What does the word MARKETING mean for the Melaleuca marketer. Many business owners ask this question everyday. Most people believe that marketing is selling, advertising or public relations. Only a small group of top level marketers recognize that marketing also includes needs assessment, marketing research, product development, pricing and distribution. Most people mistakenly equate marketing with selling and promotion only. Its No wonder. We are all barraged with television commercials, newspaper ads, direct mail, Radio, email and sales calls. Somebody somewhere is always trying to sell us a product or service. It may be cliche and it seems that we cannot get away from death, taxes or getting sold something.Therefore many starting and experienced business owners are amazed to learn that the most important part of marketing is not selling. Selling is only the part of the marketing iceberg that is observable publicly. Selling is only one of several significant marketing functions and often not the most important one. If a marketer does a good job of identifying likely customer needs, developing or representing suitable products, adjusting pricing, determining efficient distributing, and promoting them effectively, any product or service will sell very easily. Everyone is familiar with hot products and services to which consumers flock too. When Microsoft introduced its Xbox, when Chevrolet rolled out its first corvette, and when Larry Page and Sergey Brin first pioneered Google, these innovators were flooded with orders because they had designed the correct product. Not me too products, but distinct ones offering new benefits. Mike Dillard, one of Network Marketings leading attraction publishers, put it this way, the answer lies in basic human psychology, so thats where we need to start. This is not to say that selling and promotion are insignificant, but rather that they are part of a larger comprehensive marketing mix.
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