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You'd think that experienced marketers get things right all the time. That's how things seem when looking from the outside in. This however is far from the truth. Let me share a little story with you that will save you from cocking up your first big success (because that's exactly what I managed to do, even with seven years of previous online marketing experience). Let me get straight to the point. I lost over $20,000 in a single month because of one silly mistake that could have easily been avoided. I'd launched a sale with a view to selling a large number of products in a very short space of time. I'm talking $100,000 in a couple of weeks here. Now to do this, it's obvious that specialist software is needed. That's the first thing I bought to manage my sale. Now I should be sitting here telling you that I took the 100k in two weeks without a hitch with this software running my sites, but you know what? It failed miserably I couldn't believe it. Five months of hard work, down the drain. Here's what happened: We launched our sale quite happily, with the support of this supposedly professional software. Part way through I start to realize an odd number of technical support requests coming through. By the end of the day, I had answered over a hundred technical support requests. The script had totally failed on me when it mattered most and was failing almost 50% of the paid signups!

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